IT Economics 1
Mindsets
Investor
- how much value per 1 CHF invested?
- how much risk?
Manager
- how to fulfill expectations of investors?
- how to maximize value (RoE & equity)?
- how to avoid large risks?
Entrepreneur
- how to make enough money to pay bills?
- how to stay ahead of competition?
Base Thoughts
- benefits
- costs
- risks
- strategic flexibility
Benefits of IT
Example Usage
Improved Products
- easier to use
- more adaptive
- more efficient
- bigger user market
Improved Processes
- faster turn-around
- more flexibility
- improve decision-making
New Business Models
- shift to service-provider
Generating Ideas
1: Pain
- listen to users / managers
- probe for pain (what is actual need)
3: Prototype
- rapidly design & implement
- validate feasibility
2: Painkiller
- imagine solution to pain
- includes understanding of technology
4: Minimum Viable Product
- create usable first product
- obtain user feedback & improve
non-ongoing: solution delivery
Costs (Ongoing Activities)
Operations
Infrastructure provisioning: installing hardware, network & infrastructure software
Software deployment: installing, configuring & distributing software
Systems management: monitoring application, identifying issues
User Support: handle user questions & reports, user access rights, …
Maintenance
Categories of Maintenance
Correction | Enhancement | |
---|---|---|
Proactive | Preventive • improve maintainability & reduce problem chance • ~5% | Perfective • Changes due to new requirements • ~60% |
Reactive | Corrective • removal of defects in software • ~17% | Adaptive • adaption to changes in infrastructure • ~18% |
Activities in Maintenance
- Understanding Code: ~50%
- Testing: ~25%
- Implementing Changes: ~10%
- Planning Changes: ~10%
- Testing: ~5%
Costs in Software Development for IT Department
- typically, only half of software dev. can be used for solution delivery
- ~80% of costs depend on prior decisions (ops & maintenance)
- largely fixed
◼️ Software Development Capacity
Rule of Thumb for Projects:
expected maintenance cost per year is 10-15% of original investment added
- as technology improves, it gets cheaper to maintain, but you likely need more
Cutting Costs
Solution Delivery largely reduced, as Maintenance & Operations be kept with huge risks
Lifecycle Costs of Applications (over 10 years)
- Estimated Average: 2.7
- actual average: 7.2
Effective Costs are underestimated by a factor of 2.7 !
Business Case
- evaluate if project is beneficial for the company
- comparison and prioritization of projects
- describe costs, risks, … of a project
Best Practices
- quantify all aspects of benefits, costs, and risks
- ensure all benefits, costs, and risks are included
- Put different benefits & costs on a timeline, distinguishing when they will be incurred
- With large risks or uncertainties: use ranges, include best-case, worst-case & expected scenarios
Why?
Nearly half of projects fail
- very frustrating
Components of Business Case
Benefits
- all benefits obtained by using product from project
- quantified and separated into every year it is planned to be used
Costs
- project costs: all costs for project
- IT costs: all costs for realizing project in IT
- business costs: staff using product, advertising
- ongoing costs: maintenance & operation
Risks
- project risks: risks that endanger project (asses how it will impact benefits & cost)
- operation risks: business risks once application is in use
Use of Business Cases
- establishment of approval thresholds
- use in project / investment portfolio management
Plot: Economic Attractiveness VS Strategic Importance
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Measure Economic Attractiveness
Benefit / Cost - Ratio (higher better)
+ easy to understand & calculate
- does not distinguish between size & time
Net Present Value (NPV) (higher better)
here: stands for Discount Rate
+ captures many aspects of project
- complex, favors large projects

basically Sum of Discounted Net Benefit
Payback - Time (lower better)
+ easy to understand & calculate
- does not distinguish between size & time
Internal Rate of Return (IRR) (higher better)
solved for NPV
here: stands for Discount Rate
+ similar to NPV, result relative to size
- complex

basically tells you annual growth rate
Discounting Net Benefits / Cash Flows
- 1 CHF is worth more today than tomorrow
- owner giving company capital expects a return: Return on Equity (RoE)
- value of CHF capital today in one year:
- compared to CHF uninvested being still CHF
- value of CHF in one year as seen today:
- compared to CHF invested being CHF in a year
Discount rate can be decreased by going in debt and paying back slowly, as rate of payback is lower
Example
large business with 15-20% RoE
- 1 CHF invested in a year compared to untouched: CHF in one year
- 1 CHF (untouched) in a year compared to invested: CHF in one year
