IT Economics 1

Mindsets

Investor

  • how much value per 1 CHF invested?
  • how much risk?

Manager

  • how to fulfill expectations of investors?
  • how to maximize value (RoE & equity)?
  • how to avoid large risks?

Entrepreneur

  • how to make enough money to pay bills?
  • how to stay ahead of competition?

Base Thoughts

  • benefits
  • costs
  • risks
  • strategic flexibility

Benefits of IT

Example Usage

Improved Products

  • easier to use
  • more adaptive
  • more efficient
  • bigger user market

Improved Processes

  • faster turn-around
  • more flexibility
  • improve decision-making

New Business Models

  • shift to service-provider

Generating Ideas

1: Pain

  • listen to users / managers
  • probe for pain (what is actual need)

3: Prototype

  • rapidly design & implement
  • validate feasibility

2: Painkiller

  • imagine solution to pain
  • includes understanding of technology

4: Minimum Viable Product

  • create usable first product
  • obtain user feedback & improve

non-ongoing: solution delivery

Costs (Ongoing Activities)

Operations

Infrastructure provisioning: installing hardware, network & infrastructure software

Software deployment: installing, configuring & distributing software

Systems management: monitoring application, identifying issues

User Support: handle user questions & reports, user access rights, …

Maintenance

Categories of Maintenance

CorrectionEnhancement
ProactivePreventive

improve maintainability & reduce problem chance

~5%
Perfective

Changes due to new requirements

~60%
ReactiveCorrective

removal of defects in software

~17%
Adaptive

adaption to changes in infrastructure

~18%

Activities in Maintenance

  • Understanding Code: ~50%
  • Testing: ~25%
  • Implementing Changes: ~10%

  • Planning Changes: ~10%
  • Testing: ~5%

Costs in Software Development for IT Department

  • typically, only half of software dev. can be used for solution delivery
  • ~80% of costs depend on prior decisions (ops & maintenance)
    • largely fixed

    ◼️ Software Development Capacity

Rule of Thumb for Projects:

expected maintenance cost per year is 10-15% of original investment added

Cutting Costs

Solution Delivery largely reduced, as Maintenance & Operations be kept with huge risks

Lifecycle Costs of Applications (over 10 years)

Effective Costs are underestimated by a factor of 2.7 !

Business Case

Best Practices

Why?

Nearly half of projects fail

Components of Business Case

Benefits

  • all benefits obtained by using product from project
  • quantified and separated into every year it is planned to be used

Costs

  • project costs: all costs for project
  • IT costs: all costs for realizing project in IT
  • business costs: staff using product, advertising
  • ongoing costs: maintenance & operation

Risks

  • project risks: risks that endanger project (asses how it will impact benefits & cost)
  • operation risks: business risks once application is in use

Use of Business Cases

Plot: Economic Attractiveness VS Strategic Importance

Measure Economic Attractiveness

Benefit / Cost - Ratio (higher better)

= BenefitsCosts = \dfrac{ \sum \text { Benefits}}{\sum \text {Costs }}

+ easy to understand & calculate

- does not distinguish between size & time

Net Present Value (NPV) (higher better)

=y= years 1(1+i)y×Net Benefity= \sum_{y=\text { years }} \dfrac{1}{(1+i)^y} \times \text {Net Benefit} { }_y

here: ii stands for Discount Rate

+ captures many aspects of project

- complex, favors large projects

Net Present Value Calculator
Calculate the NPV (Net Present Value) of an investment with an unlimited number of cash flows.
https://www.calculatestuff.com/financial/npv-calculator

basically Sum of Discounted Net Benefit

Payback - Time (lower better)

(=Project Costs  Annual Net Benefits\phantom {\biggl (}= \dfrac{\text {Project Costs }}{\text { Annual Net Benefits}}

+ easy to understand & calculate

- does not distinguish between size & time

Internal Rate of Return (IRR) (higher better)

(i\phantom {\biggl (} i solved for NPV =0=0

here: ii stands for Discount Rate

+ similar to NPV, result relative to size

- complex

Internal Rate of Return Calculator
Calculate the IRR (Internal Rate of Return) of an investment with an unlimited number of cash flows.
https://www.calculatestuff.com/financial/irr-calculator

basically tells you annual growth rate

Discounting Net Benefits / Cash Flows

Discount rate can be decreased by going in debt and paying back slowly, as rate of payback is lower

Example

large business with 15-20% RoE

  • 1 CHF invested in a year compared to untouched: 1.151.201.15-1.20 CHF in one year
  • 1 CHF (untouched) in a year compared to invested: 0.860.830.86-0.83 CHF in one year

x=00.9x\sum_{x=0}^{\infty} 0.9^x